TV Advertising for
iGaming Operators
Prime-time reach in Chile, Spain & LATAM.
Local compliance, vetted media partners, and full campaign execution — so you can focus on growing your player base.
Operators we've worked with
Why TV Still Works for iGaming in Chile, Spain & LATAM
Television remains one of the most powerful brand-building tools for online casinos and sportsbooks in Latin America and Spain — and most international operators underestimate it.
In markets like Chile, where Google and Meta severely restrict gambling ads, TV is not just an option.
It is one of the few mass-reach channels that actually works.
National networks deliver millions of impressions per week, with audiences that are highly engaged during live sports — exactly where your brand needs to be.
In Spain, the regulatory landscape has evolved significantly since 2024, reopening windows that were previously closed. Operators who move now have a clear advantage over those waiting on the sidelines.
And across LATAM more broadly, TV builds the kind of trust and brand recognition that digital channels alone cannot replicate — particularly for operators entering a new market for the first time.
How We Work
We operate as your local agency in Chile, Spain and Latin America.
That means we don’t just advise — we plan, negotiate, and execute. We have direct relationships with the leading broadcast networks and media outlets in each market, which allows us to secure the right placements at the right time, fully compliant with local advertising regulations.
Every campaign starts with a media strategy tailored to your brand, your budget, and your target market.
We then handle everything: channel selection, airtime negotiation, creative coordination, and campaign reporting.
You get a single point of contact with deep local knowledge — and a team that knows how gambling advertising works in these markets, because we have been doing it for years.
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Frequently Asked Questions
Can an iGaming operator advertise on TV in Chile?
Yes. Television is one of the most effective advertising channels for online casinos and sportsbooks in Chile.
National TV networks accept gambling advertising, and live sports broadcasts — particularly football — offer premium placement opportunities to reach large, highly engaged audiences.
Specific broadcasting restrictions apply regarding hours and content, and we ensure every campaign is fully compliant with local regulations.
Can an iGaming operator advertise on TV in Spain?
Yes. Following the partial overturn of the 2020 Royal Decree by Spain’s Supreme Court in 2024, the advertising landscape for gambling operators has opened up significantly.
TV advertising is permitted within specific time windows, and operators can now reach broader audiences than was possible in previous years.
We help international operators navigate the current regulatory framework and run compliant, high-impact campaigns on Spain’s leading national and regional networks.
What types of TV placements work best for online casinos and sportsbooks?
Live sports broadcasts consistently deliver the strongest results for iGaming brands — football in particular, given its dominance across Chile, Spain and the broader LATAM region.
Prime-time slots around match days combine massive reach with an audience that is already primed for sports betting and casino entertainment.
Depending on the market and budget, we also work with news programmes, entertainment shows, and regional channels that allow for more cost-efficient placements without sacrificing impact.
What is the minimum budget to run a TV campaign in Chile or Spain?
TV advertising requires meaningful investment to generate brand impact and measurable results.
As a general reference, we work with operators investing a minimum of $50,000 per month in media spend.
Below that threshold, the frequency and reach needed to move the needle in a competitive market are difficult to achieve.
That said, we always work to maximise the efficiency of every budget — securing the best possible placements and negotiating directly with networks on your behalf.
Over 13 Years Managing iGaming Marketing Campaigns Across Spain & LATAM
Television advertising for online gambling is a specialised discipline. Regulatory frameworks differ by country, media relationships take years to build, and what works in one market can fail completely in another.
That is why experience in this specific sector matters more than general media buying expertise.
At Itzitip, we have been planning and executing marketing campaigns for iGaming operators since 2012 — across Spain, Chile, Peru, and other Latin American markets.
We have managed campaigns for online casinos, sportsbooks, and bingo operators at different stages of their growth, from market entry to full-scale brand campaigns.
That accumulated knowledge is what we bring to every client engagement.
The Power of Local Celebrities in iGaming TV Campaigns
In Chile, Peru, and other LATAM markets, using well-known local personalities in gambling advertising is fully permitted — and highly effective.
A recognisable face from the world of football, entertainment or media builds instant trust with local audiences in a way that no generic creative can replicate.
For operators entering a new market, a local celebrity can compress years of brand-building into a single campaign.
We help iGaming operators identify the right profiles for their brand, negotiate agreements, and integrate them into TV campaigns in a way that feels authentic to local audiences.
From former football players to popular TV personalities, we have the network and the experience to make these partnerships work.
Full Production Support: From Media Buying to On-Screen Execution
Securing the right airtime is only part of the equation. For operators who need to produce their TV commercials locally — whether to feature local talent, capture local settings, or simply reduce production costs — we also coordinate the full production process in Chile, Spain, and other LATAM markets.
We work with vetted local production teams who understand both the creative demands of gambling advertising and the regulatory requirements of each market.
Whether you need a full TV spot with a local celebrity ambassador or a simpler brand awareness ad, we manage the process end to end — so you arrive at launch day with a campaign that is ready to air, compliant, and built for the market you are entering.