Strategic advisory is about supporting companies in moments where decisions matter and the path forward is not always clear.
I work with founders, CEOs and leadership teams to help them define priorities, evaluate opportunities and move forward with clarity. This can involve growth strategy, market expansion, partnerships, sponsorships or specific business situations that require an experienced external perspective.
The focus is always practical, helping you make better decisions, simplify complexity and turn strategy into action.
When this makes sense
Strategic advisory tends to add the most value in moments where decisions matter and the path forward is not always clear.
You are entering a new market and need clarity on how to approach it and where to focus.
You are evaluating partnerships, sponsorships or new business opportunities and need an experienced perspective.
You are growing but lack structure, focus or clear priorities to move forward efficiently.
You are facing complex decisions with multiple options and need clarity before committing resources.
You are exploring M&A opportunities or strategic deals and want to assess risks and potential upside.
You want to move faster, but need clarity, prioritisation and direction before taking action.
If you see yourself in any of these situations, this is where strategic advisory can add the most value.
Who is this for?
This works best for companies at a specific moment — not too early, not too late.
Founders and CEOs doing too much themselves
You're involved in everything — strategy, operations, key decisions — and you know you need an experienced external perspective to move faster and with more clarity.
Companies growing faster than their structure
Revenue is increasing but priorities are blurred, processes are improvised and the team is pulling in different directions. You need structure before the growth becomes a problem.
Businesses at a crossroads
You're evaluating a new market, a partnership, an acquisition or a strategic shift — and you want experienced judgement before committing resources or making an irreversible decision.
Leadership teams that need an outside voice
You have a solid team internally, but on certain decisions you want someone who has no political stake, no internal bias — just honest, experienced perspective.
This is not for companies looking for reports, presentations or theoretical frameworks. It's for those who need clarity, decisions and progress.
Does this resonate with your situation?
Areas I support
Strategic advisory can take different forms depending on the company, the situation and the decisions on the table. These are some of the areas where I typically support founders, CEOs and leadership teams.
Growth strategy and prioritisation
Helping companies define where to focus, what to accelerate and what to leave aside in order to move forward with more clarity and better execution.
Market expansion and go-to-market
Supporting expansion into the Canary Islands, Spain or LATAM, with a practical view on positioning, priorities, partnerships and market approach.
Partnerships and sponsorships
Helping evaluate, structure and develop strategic partnerships, sponsorship opportunities and business relationships that can support growth.
Organisational clarity and decision-making
Supporting leadership teams in moments where structure, roles, priorities or key decisions need sharper thinking and a clearer direction.
M&A and strategic deals
Providing support when assessing acquisitions, exits, partnerships or other strategic opportunities that require judgement, analysis and discretion.
AI transformation and business efficiency
Helping identify where AI can genuinely improve workflows, decision-making, reporting or operational efficiency, without adding unnecessary complexity.
The scope can vary from one company to another, but the focus is always the same: bringing clarity, experience and practical direction where it matters most.
How this typically works
Each engagement is adapted to the company, but typically involves a combination of structured sessions and ongoing support.
Regular sessions focused on priorities, decisions and key business topics
Ongoing availability for quick input, validation and decision support
Continuous alignment on strategy, focus and execution
A flexible approach that adapts as the business evolves
The focus is always on helping you move forward with clarity, better decisions and practical direction.
About me
I have spent more than 20 years working across entrepreneurship, executive leadership and strategic advisory, actively involved in building, scaling and developing different businesses.
I have worked closely with founders, CEOs and leadership teams on growth decisions, operations, marketing, partnerships and business development.
- Over 20 years of professional experience
- 17 years building and running entrepreneurial ventures
- 13 years in Managing Director roles
- 6 years working as a strategic advisor
- Hands-on experience in operations, marketing, partnerships and business development
- Involved in the growth and eventual exit of a business valued at over €52 million
Companies I’ve worked with or advised
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