iGaming Marketing Agency
With over 15 years of expertise, we help gambling operators to scale in Spain and LATAM.
From prime-time TV to high-performance digital campaigns, we bridge the gap between regulatory compliance and growth.
Operators we've worked with
Strategic Media Solutions to Scale Your Brand
TV Media Buying
Secure prime-time reach and high-impact placement in Spain and LATAM’s leading broadcast networks.
Social Media Sponsorships
Navigate restrictions through strategic content partnerships with high-traffic news and sports publishers.
Programmatic & DSP
Precision-targeted display and video campaigns powered by real-time data to reach high-value players.
Local Media
Dominating regional landscapes through local media buying and partnerships, for maximum brand presence.
Influencer Marketing
Connect with trusted betting ambassadors and niche influencers to build authentic brand loyalty.
Search & Paid Social
ROI-driven SEM and Meta campaigns designed specifically for certified markets and open jurisdictions.
Ready to scale your operations in Spain & LATAM?
15+ years of strategic iGaming expertise
At Itzitip, we bridge the gap between regulatory compliance and aggressive growth.
With nearly 15 years of experience in the gambling industry, we provide operators with the strategic clarity and media-buying power needed to dominate markets in Spain and Latin America.
Whether you need a Fractional CMO to lead your market entry or a dedicated team to execute prime-time TV campaigns and other digital marketing campaigns, we deliver results-driven solutions tailored to your unique challenges.
We combine our iGaming expertise with an elite network of local partners in Spain, Chile, and Peru.
These on-the-ground teams maintain fluid, long-standing relationships with local media outlets and possess extensive experience in managing high-impact marketing campaigns.
This synergy makes Itzitip your ideal local partner to oversee and execute your entire marketing and advertising strategy.
Insights & articles:
Ex football players in the gambling industry
The gambling industry has always relied on high-profile ambassadors to create brand awareness, generate trust, and connect with sports fans. Among the most powerful collaborations
Why sports sponsorship is a smart move for Online Gambling Operators entering new markets
For online gaming operators looking to expand into new territories such as Peru, Colombia, Chile or Brazil, sports sponsorship can be a highly effective way
Sports sponsorships for gambling operators in Spain
The Spanish market presents both challenges and opportunities when it comes to sports sponsorships for gambling operators. Unlike in other countries, gambling brands are not
Strategic Solutions for the iGaming Industry
We provide a comprehensive suite of strategic marketing and media solutions designed to navigate the complexities of the iGaming sector.
These are the core pillars we leverage to scale our clients’ brands across Spain, Chile and other markets in Latin America:
TV Media Buying
We specialize in high-impact broadcast strategies across Spain and Latin America, specially Chile, Peru and Mexico.
We navigate complex airtime regulations to secure prime-time slots in key markets like Chile, ensuring your brand achieves massive reach through trusted national networks.
Our approach combines traditional linear TV with modern measurement to maximize brand awareness.
Social Media Sponsorships & Placements
In restricted markets where standard ads face hurdles, we leverage a “media-first” strategy.
We establish partnerships with high-traffic news outlets, sports publishers, and influential digital accounts.
This allows your brand to bypass platform limitations through native content, banners, and direct endorsements that resonate with local audiences.
Programmatic Display & Video (DSP)
Using advanced Real-Time Bidding (RTB) and sophisticated DSPs, we reach high-value players across the web.
Our programmatic expertise focuses on data-driven targeting, ensuring your video and display ads appear in premium, brand-safe environments.
We optimize for conversion, not just impressions.
Local Media Partnerships
We understand which local digital outlets actually drive results and we have the direct relationships to secure the best deals.
Our expertise lies in identifying and negotiating placements with premium local websites, sports news portals, and niche digital platforms within each specific market.
By leveraging our network of local contacts, we ensure your brand gains high-visibility placement in the most trusted environments for your target players.
iGaming Influencers & Brand Ambassadors
We identify and manage the voices that players actually trust.
From professional tipsters to sports legends, we handle the end-to-end relationship: selection, contract negotiation, and content strategy.
We turn influencers into long-term brand ambassadors that drive authentic loyalty.
Search & Paid Social Performance
For certified markets like Spain, Mexico, and Peru, we run aggressive ROI-focused campaigns on Google and Meta.
We manage the entire funnel, from search intent to social discovery, ensuring every dollar is optimized through expert A/B testing and compliance-ready ad copy.
A Local-First Mindset for Global Growth
Navigating the iGaming landscape in Latin America and Spain requires more than just translation; it requires cultural and regulatory fluency.
We bridge the gap between international operators and local market realities.
By combining strategic leadership from Spain with a top-tier network of partners in Chile, Peru, and Mexico, we ensure your messaging is linguistically accurate, culturally relevant, and 100% compliant with local gambling laws.
FAQs
Find answers to the most common questions from our clients below.
If you need further clarification or have a specific inquiry, please don’t hesitate to get in touch.
Which markets do you specialize in?
Our core expertise lies in Spain, Chile, Peru, and Mexico, though we have the operational capacity to support brands across the broader LATAM region.
How does Itzitip operate and manage campaigns?
Itzitip is a boutique agency led by Eduardo Miranda, who brings nearly 15 years of experience managing high-stakes marketing budgets across Spain, Chile, and Peru.
Our model is built on strategic leadership: Eduardo serves as your single point of contact, providing the high-level strategy while coordinating with a vetted network of prestigious local partners.
These local teams provide the deep media relationships and execution resources necessary to dominate each market.
Eduardo works side-by-side with these partners to ensure every campaign is executed with precision, transparency, and full alignment with your brand’s objectives.
What is the minimum investment required?
For campaigns to generate meaningful brand impact and measurable ROI in these markets, we work with operators investing a minimum of $30,000/month in media spend.
Where is the team located?
Our strategic leadership, headed by Eduardo Miranda, is based in Spain.
To ensure perfect local execution, we work with a vetted network of top-tier local partners in Chile, Peru, and Mexico who understand the nuances of their specific media landscapes.
Can a betting and casino operator advertise on TV in Spain?
Yes, current regulations allow television advertising in Spain, though specific restrictions apply (such as broadcasting windows).
Get in touch with us, and we will explain exactly how it works and how to stay compliant.
Can a betting and casino operator advertise on TV in Chile?
Yes. We manage television campaigns for operators in Chile, offering a variety of channel options and ad formats tailored to reach your target audience effectively.
Is it possible to run Google Ads and Meta Ads campaigns in Chile?
Currently, no. Google and Meta do not allow online gambling advertisements in Chile due to the lack of an official federal regulation. While “Black Hat” techniques exist to bypass these filters, we do not work with those methods as they have become increasingly unstable and risky.
However, what is highly effective in Chile is establishing direct agreements with brands and media outlets to promote your brand on their social channels—a strategy known as Social Media Sponsorships and Partnerships.
Is it possible to work with celebrities and influencers?
In Spain, using celebrities to promote online gambling is prohibited.
However, in Chile, Peru, and other LATAM markets, it is fully permitted. In fact, we highly recommend this strategy as it is one of the fastest ways to build trust and local brand recognition.
Let´s talk!
Get in touch to explore how our marketing services can support your growth strategy in Latam or Spain.