We help brands, sports organizations and talents grow through integrated sports marketing strategies, combining sponsorships, content, digital campaigns and fan engagement across Latin America.
Sports marketing beyond sponsorships
Sports marketing today goes far beyond placing a logo on a shirt.
At Itzitip, we approach sports marketing as a growth engine that connects brands with audiences through emotion, content and meaningful experiences. We work with brands, clubs, leagues, federations and athletes to design and execute marketing strategies that leverage the power of sports in a measurable and sustainable way.
Our approach combines strategy, hands-on execution and deep local market knowledge across Latin America, with special focus in Chile, Peru, Colombia and Mexico.
What we do in sports marketing
These are some of the sports marketing services we provide:
Sports sponsorship strategy & activation
We help brands use sponsorships as a strategic marketing tool, not just as a visibility asset.
From defining the right sponsorship strategy to selecting suitable properties and activating partnerships, we ensure that sponsorships are aligned with business goals and integrated into broader marketing efforts.
Our work focuses on relevance, activation quality and long-term value, not just exposure.
Content & social media in sports
Sports generate constant stories, moments and emotions. We help brands and sports organizations turn those moments into consistent, engaging content.
We manage and coordinate social media and content strategies for sports-related projects, ensuring that messaging, formats and timing are aligned with competitions, events and fan behavior.
Our work includes content planning, storytelling, coordination with clubs or athletes, and adaptation to each platform and local market.
Digital campaigns & influencer marketing
We design and coordinate digital campaigns linked to sports properties, events and sponsorships.
This includes paid digital campaigns, influencer and athlete collaborations, and integrated activations that amplify sponsorships and sports-related initiatives.
When required, we work alongside trusted media partners to ensure performance-driven execution while maintaining strategic oversight.
Find out more about our digital marketing services.
Brand activations & fan engagement
We help brands go beyond digital and create real connections with fans.
From on-site activations and experiences to hybrid online and offline campaigns, we design actions that engage audiences, reinforce brand values and enhance the overall sponsorship or sports marketing strategy.
Our focus is always on creating experiences that feel authentic to both the sport and the audience.
Who we work with
We support a wide range of sports and brand stakeholders, including:
Brands using sports as a marketing and growth channel
Sports clubs, leagues and federations
Athletes and sports talents
Regulated brands operating within sports environments
Our experience across different markets and sports allows us to adapt strategies to each context and objective.
Why Itzitip
Strong focus on Latin America and local market execution
Senior-led strategy combined with hands-on delivery
Experience across sports, marketing and regulated industries
Integrated approach combining sponsorships, content and digital marketing
Flexible and scalable model adapted to each project
We don’t treat sports marketing as isolated deals, but as part of a broader growth strategy.
Let´s talk!
If you’re looking to grow your brand or sports project through marketing in Latin America, let’s explore how we can work together.