At Itzitip we work across two areas: strategic consulting for companies, and specialist services for gambling operators and providers.
Within the gambling vertical, we specialise in licences and certifications — both B2B and B2C — in Spain, Peru, Mexico and Colombia.
On the consulting side, we work with companies through Strategic Advisory and Fractional Leadership engagements.
We help gambling operators grow their brand and acquire players across Spain and Latin America (with special focus in Chile), combining strategic media planning with local execution through a trusted network of partners in each market.
TV Media Buying — prime-time reach and high-impact placement across Spain and LATAM's leading broadcast networks, including national and regional TV and cable channels.
Social Media Sponsorships & Placements — strategic content partnerships with high-traffic news outlets, sports publishers and digital accounts to navigate advertising restrictions in regulated markets.
Programmatic Display & Video (DSP) — precision-targeted campaigns using real-time bidding to reach high-value players across premium, brand-safe environments in key LATAM markets.
Local Media Strategies — on-the-ground brand presence through OOH advertising, radio, press and regional media buying, ensuring your brand is visible in the daily lives of your target players.
Influencer Marketing — end-to-end management of iGaming influencers and brand ambassadors, from selection and negotiation to content strategy and long-term activation.
Search & Paid Social — ROI-driven Google Ads and Meta campaigns for certified markets including Spain, Mexico and Peru, managed for compliance and optimised for player acquisition.
Campaigns are tailored to each operator, market and budget, combining the right mix of channels to maximise brand impact and player acquisition.
Discover more about this service: iGaming Marketing Agency
We support gambling operators, game studios and platforms navigating the licensing and regulatory landscape across Spain and Latin America, connecting them with the best local legal partners in each market.
B2C Licences (Operations) — support for operators seeking gaming licences to operate directly in Peru, Mexico, Colombia and Brazil, guiding the process from application to approval through trusted local legal partners.
M&A — Acquisition of Licensed Companies — advisory support for operators looking to enter Spain or Peru through the acquisition of an already licensed entity, the fastest route to market in highly regulated jurisdictions.
B2B Licences & Certifications — specialist support for game studios, platforms and test labs requiring B2B certifications to operate legally and supply licensed operators across key markets.
Local Legal Services — access to vetted local lawyers and regulatory experts in Spain, Peru, Mexico, Colombia and Brazil for ongoing legal support, compliance and regulatory advisory.
Each market has its own regulatory framework and timeline.
We assess each situation individually and connect clients with the right legal partner for their specific market, licence type and business model.
Discover more about this service: Gambling Licences & Certifications
I work with founders, CEOs and leadership teams as a strategic advisor, helping them think through important decisions, challenges and growth opportunities with more clarity and perspective.
Strategic advisory is designed for companies that want an experienced external perspective when navigating growth, expansion, restructuring or complex business decisions.
This can include support around strategy, prioritisation, market expansion, partnerships, organisational structure and key commercial or operational decisions.
The role is to act as a trusted sounding board, helping leadership teams reflect, challenge assumptions and move forward with better judgment and stronger focus.
This type of support works for founders and CEOs who value having a second brain to think with, test ideas and improve execution through regular strategic conversations.
Engagements are tailored to each company.
The format, level of involvement and rhythm of the work can be adjusted depending on the company’s needs and priorities.
Discover more about this service: Strategic advisory
I step into part-time leadership roles when a company needs senior support, clearer execution and experienced decision-making, without hiring a full-time executive.
Fractional roles can include Fractional CMO, COO, Head of Growth, Head of Partnerships or other senior leadership support depending on the company’s stage and priorities.
My involvement usually focuses on strategy, operations, growth, partnerships, team structure and international expansion.
The goal is not to add another consultant, but to bring hands-on senior leadership that helps the business move faster and make better decisions.
This model is especially useful during phases of growth, expansion, transition or organisational change, when a company needs experienced support without the cost or commitment of a full-time hire.
Engagements are tailored to each company.
The level of involvement can be adjusted depending on the scope, priorities and intensity of the role.
Discover more about this service: Fractional leadership roles
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