The gambling industry has always relied on high-profile ambassadors to create brand awareness, generate trust, and connect with sports fans.
Among the most powerful collaborations are those with former professional football players, whose reputation and charisma continue to resonate long after their retirement from the pitch.
Former players as brand ambassadors for operators
Many ex-players have lent their image to gambling operators, especially in markets such as Spain and Latin America. A few examples include:
- Thierry Henry partnering with Betway in Spain.
- Luis Figo and Rivaldo appearing in campaigns with Betfair.
- Carlos Valderrama, one of Colombia’s most iconic players, joining Codere as a brand ambassador.
- Neymar Jr. and Ronaldo Nazário collaborated with PokerStars, blending their global recognition with one of the leading online poker brands.
- Claude Makelele worked with 1xBet, supporting the brand’s international expansion.
These collaborations leverage the global appeal of football legends to reinforce credibility and attract sports bettors who identify with their idols.
Partnerships with companies across the gambling ecosystem
Not all ex-players limit themselves to front-facing ambassador roles.
Some choose to engage with other parts of the gambling ecosystem, from technology providers to emerging platforms:
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Luis Figo partnered with Digitain, expanding his involvement beyond operator campaigns.
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Michael Owen has collaborated with GK8, showing how former athletes can align with innovative solutions within the industry.
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Andrea Pirlo, who signed as a global ambassador for CoinW, a cryptocurrency exchange.
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Giorgio Chiellini has partnered with ZondaCrypto as a brand ambassador.
These associations highlight how the reach of ex-footballers extends well beyond sportsbooks, positioning them as valuable assets for B2B companies and technology players as well.
Interested in working with former athletes?
Whether you’re looking for a global football legend, a regional star, or even talent from other sports disciplines, ex-players can add credibility, visibility, and excitement to your brand or event.
