Many early-stage startups reach a point where marketing becomes critical to growth, but hiring a full-time CMO is not yet the right move.
Founders often need experienced leadership to define positioning, structure marketing efforts, launch products effectively and build the first scalable growth engine. At the same time, the company may still be evolving quickly, with limited resources and changing priorities.
A fractional CMO provides senior marketing leadership on a flexible basis, helping startups structure their go-to-market strategy, coordinate execution across channels and accelerate growth without the commitment of a full-time executive.
I typically work with startups, fintech companies and digital platforms that are building their early marketing foundations, launching new products or preparing to scale their customer acquisition.
This involvement combines strategic thinking with hands-on execution, helping founders translate product value into clear messaging, build effective marketing programs and align marketing with product, partnerships and growth initiatives.
Marketing & growth areas I can support
User acquisition & paid marketing
Design and execution of user acquisition strategies across paid channels such as PPC, paid social, programmatic advertising and media partnerships, building scalable growth engines aligned with business objectives.
Website, funnel & SEO
Optimisation of the website and acquisition funnel through SEO, UX improvements, conversion optimisation and analytics, ensuring the product value is clearly communicated and traffic converts into users.
Partnerships, affiliates & sponsorships
Development of partnerships, affiliate programs and sponsorship initiatives that can expand distribution, increase brand visibility and generate new growth and revenue opportunities.
CRM, lifecycle marketing & retention
Design and optimisation of lifecycle marketing programs across the customer journey, including onboarding flows, email marketing, in-product messaging, promotions and retention strategies.
From acquisition to retention, the goal is to build structured marketing systems that support sustainable and scalable growth.
How startups typically engage a fractional CMO
A fractional CMO collaboration is designed to be flexible and adapted to the stage of each company.
Some startups need help defining their initial go-to-market strategy, others need support launching new features, structuring marketing processes or accelerating user growth.
The goal is to combine strategic perspective with hands-on execution, working closely with founders, product teams and growth stakeholders to translate business objectives into clear marketing initiatives.
Depending on the situation, this support can range from a few hours per week to deeper involvement during key phases such as product launches, market expansion or scaling customer acquisition.
Explore other roles where I can support your company through fractional leadership services.
How the engagement works
Every company is different, and so is the level of support it needs. Fractional leadership is designed to be flexible, adapting to the stage of the business, the priorities of the leadership team and the level of involvement required.
- A set number of hours per week working directly with the leadership team
- Support during a specific project, expansion or transformation phase
- Strategic advisory combined with hands-on operational involvement
- Acting as part of the leadership team while the company grows or builds internal capabilities
About me
Over the past 20 years I have built my career across entrepreneurship, executive leadership and strategic consulting, actively involved in the creation, growth and development of several businesses.
I have worked closely with founders, CEOs and leadership teams on growth strategy, operations, marketing, partnerships and business development.
- More than 20 years of professional experience
- 17 years building and leading my own ventures
- 13 years in Managing Director roles
- 6 years working as a strategic consultant
- Direct experience in operations, marketing, partnerships and business development
- Involved in the growth and eventual exit of a business valued at more than €52 million