Acquisition or Retention. Or both?
There are two ways to build a successful gambling operation.
The first is through strong acquisition. If you’re consistently bringing in large volumes of new players, you can sustain a good business even if your retention isn’t perfect.
The second is through excellent retention. If you’re not acquiring at scale but you do a great job of keeping the players you bring in, you can still build something solid.
Both models can work. But to build a truly successful operation, you need to master both.
Acquisition: building visibility in your market
We have launched and operated casino and sportsbook brands in markets like Spain, Chile, Peru and Venezuela. Each country has its own characteristics and regulatory environment, but the marketing mix tends to follow a similar pattern across all of them.
To build real brand visibility, operators need a comprehensive marketing plan that typically includes TV, social media, programmatic campaigns and sponsorships with local influencers and prescriptors. In markets where regulation allows it — like Spain — Google Ads and Meta Ads are also powerful tools.
At Itzitip we work as an iGaming marketing agency for operators looking to grow in Chile and Spain, combining local market knowledge with a strong network of partners on the ground.
Retention: turning players into loyal customers
On the retention side, operators need a solid CRM strategy in place — automated email flows with relevant offers, loyalty programs, gamification mechanics and well-structured bonus campaigns to reactivate lapsed players.
Retention is often underinvested compared to acquisition, but it’s where long-term profitability is built.
Operating in Spain or LATAM?
If you’re launching operations in Spain or LATAM — or already operating and looking to accelerate growth — get in touch.
We’d love to discuss how we can help your brand grow in these markets.
