Product launch
marketing services
We help brands launch new products and services in Spain and Latin America through marketing strategies, sports sponsorships, advertising campaigns and brand activations.
Multiple markets. Local execution. One point of contact
Launch your product with the right marketing strategy
Launching a new product or service in a competitive market requires more than a good advertising campaign. It requires a clear strategy, the right marketing channels and a plan to build brand awareness and reach potential customers.
At Itzitip, we help international companies introduce new products and services in Spain and Latin America, developing and managing marketing campaigns adapted to each market, audience and budget.
Our approach combines sports sponsorships, TV and digital advertising, influencer marketing, social media and brand activations to give new brands the visibility they need.
Sports sponsorships can play an important role in a product launch, and they don’t necessarily require large budgets. Partnering with a local sports club, competition or event can help brands connect with established communities and build recognition in their target market.
We manage the process from marketing strategy and media planning to campaign execution, coordinating the different activities involved in launching and promoting a new product or service.
Our product launch marketing services
Sports Sponsorships
We identify and manage sponsorship opportunities with sports clubs, competitions and events, helping new brands gain visibility and connect with local audiences.
TV & digital advertising
We plan and manage advertising campaigns across television, digital media and programmatic platforms, helping brands introduce new products, reach potential customers and build awareness in their target markets.
Social Media & Content Management
We create and manage social media campaigns, branded content and digital communications to build awareness and support your product launch.
Launch events & brand activations
We organise product presentations, launch events and promotional activations, including activities linked to sports sponsorships and local partnerships.
Influencer Marketing
We arrange collaborations with influencers, athletes and content creators to introduce new products, generate awareness and reach relevant audiences.
Marketing strategy & media planning
We develop launch strategies, select advertising channels, prepare media plans and coordinate campaigns based on your objectives and budget.
How we work
From initial planning to campaign execution, we help international brands launch new products and services in Spain and Latin America. We coordinate marketing activities across different channels, working with specialised local partners.
Understand your launch
We discuss your product, target audience, business objectives, launch timeline and budget to understand what you want to achieve in your target market.
Develop your marketing plan
We prepare a launch strategy and media plan, combining suitable advertising channels, sponsorships, digital campaigns and promotional activities.
Select media & partners
We identify relevant media, sports properties, influencers and other marketing opportunities, preparing proposals and negotiating agreements where required.
Launch your campaign
We coordinate campaign execution, including advertising placements, content production, sponsorship activations and launch events, managing schedules and suppliers.
Monitor & optimise
We monitor campaign performance, review results and coordinate adjustments to improve visibility, audience engagement and the effectiveness of your launch.
Product launch marketing across our markets
We help international brands launch products and services in Spain and Latin America, coordinating marketing strategies, advertising campaigns and brand activations in our main markets.
From market entry to brand visibility: a product launch in Spain
One example of our experience is the launch of an isotonic drink from a Peruvian company entering the Spanish market.
The project combined a sports sponsorship with a major basketball competition and a series of marketing activities designed to introduce the brand to Spanish consumers.
Beyond the sponsorship agreement, the campaign included social media management, promotional content, advertising activities and brand visibility initiatives to support the product’s introduction into the market.
This is the type of project we help companies develop: combining sponsorships, media planning and marketing activities to support a product launch.
FAQs
Find answers to the most common questions from our clients below.
If you need further clarification or have a specific inquiry, please don’t hesitate to get in touch.
What marketing services do you offer for a product launch?
We help companies plan and manage marketing campaigns for new product and service launches.
Our services include marketing strategy, media planning, sports sponsorships, TV and digital advertising, influencer marketing, social media management and launch events.
We coordinate these activities to support brand awareness and market entry.
Can you help international brands launch products in Spain and Latin America?
Yes. We work with international companies entering Spain and Latin American markets, helping them develop marketing strategies and identify suitable advertising opportunities.
Our services cover campaign planning, media selection, sponsorship negotiations and campaign execution, working with local partners in each market.
Is sports sponsorship a good strategy for launching a new product?
Sports sponsorship can be an effective way to introduce a new brand and connect with established audiences. It doesn’t always require a large investment or a partnership with a major football club.
Local teams, regional competitions and other sporting events can offer sponsorship opportunities for different budgets.
We also help brands promote these partnerships through advertising, social media and launch events.
How much does a product launch marketing campaign cost?
The cost depends on the target market, campaign duration, advertising channels and marketing activities involved.
A product launch can combine smaller local sponsorships and digital campaigns or include national television advertising and larger brand activations.
We prepare marketing proposals and media plans based on each company’s objectives and available budget.
Can you manage the entire marketing campaign for a product launch?
Yes. Itzitip can coordinate the full marketing process, from the initial strategy and media plan to sponsorship agreements, advertising campaigns, content production and launch events.
We work with specialised partners in Spain and Latin America, providing a single point of contact throughout the project.